Harley-Davidson celebrates 10 year anniversary in India

 

    Harley-Davidson is celebrating 10 years in India. It was 10 years ago that the brand
established a subsidiary in India, enabling
thousands of Indian riders to fulfil their
dreams of personal freedom. Speaking
on the 10-years anniversary, Sajeev
Rajasekharan, Managing Director, Harley
Davidson India Pvt. Ltd noted, "Harley
Davidson was one of the earliest entrants
in the premium motorcycle category n
India. Completing 10 years in India is just
the beginning as we remain the cruiser of
choice for many rivers. We are thankful
to our dealers, customers, riders and fans
for all our accomplishments in the last 10
years. With their overwhelming response,
we enter 2019 tenth with a very positive
outlook. Currently, Harley-Davidson
has 31 dealerships in the country. To
commemorate 10 years of H-D in India.
starting February 18, the dealerships will
celebrate the milestone with a 10-day
long open house offering the H-D lifestyle
experience for riders and non-riders .

    Harley-Davidson Motor Company has
initiated several path-breaking programmes in these 10 years to match the evolving aspirations of today's riders. The launch of Harley-Davidson University in 2018 ta deliver best-in-class technical and business skills for dealers in India, reinforces their commitment to the market.
 
  The company has bean at the forefront
of motorcycling experiences with the
introduction of several initiatives, liko Flat
Track racing, Harley Rock Riders Festival
and Harley-Davidson Owners Group
riding pragrammes. Recently, the brand
celebrated its 7th national India HOG Rally in Gua, where over 2,000 owners turned up.

    In July 2018, the company announced tha
More Roads to Harley-Davidson accelerated
plan to build the next generation of Harley
Davidson riders, graw motorcycling and
return its business to growth through
2022 Part of the plan is introducing
products in now markets and in naw
segments, including new middleweight
motorcycles focused on three distinct
product spaces Adventure Touring,
Custom and Street Fighter. Starting 2020
Harley-Davidson India plans to bring a 1250
Adventure Touring model and the 975cc
Street Fighter model. Additional models to
broeden coverage in these product spaces
will follow through 2022.

    "Within the next two years, we plan ta
offer uur most comprehensive lineup of
motorcycles over, competing in many of
the largest and fastest growing segments
across a broad spectrum of price points,
power sources, displacements, riding styles
and global markets" said Rajasekharan.

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